AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBAdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb …
WEBFeb 6, 2024 · Most digital advertising use cases are not feasible using the Privacy Sandbox, according to the IAB Tech Lab’s Privacy Sandbox Task Force.
DoubleVerify Acquires Ad-Juster In Sell-Side Push - AdExchanger
WEBNov 8, 2019 · DoubleVerify purchased Ad-Juster for an undisclosed amount Thursday in an all-cash, all-stock offer. The analytics platform gives publishers a stitched-together view of their programmatic ad performance. “A lot of our work today is with advertisers to maximize their quality and performance,” said DoubleVerify CEO Wayne Gattinella. “Ad-Juster extends our platform to the supply side.” Ad ...
The Programmatic and Marketing Technology Events of the Year
WEBThe AdExchanger Awards celebrates excellence in digital marketing and advertising. Call for entries are now open. The early deadline is July 3 and the final deadline to enter is July 12. START YOUR ENTRY.
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Ad network Trade House Media now passes UIDs in the bidstream to enable buyers to bid against them across channels. And TripleLift told AdExchanger that it’s actively working to implement Unified ID 2.0 in order to support targeting and measurement use cases for clients and partners. Laying the groundwork.
Marketers | AdExchanger
WEBNews about and for brand marketers. Deep dives into the trends transforming digital media and marketing, from programmatic and AI to commerce, retail media, CTV, measurement, and data privacy.
The New Ad Tech Twinsies; Call It The Netflix Nudge
WEBAug 21, 2024 · Marketing and ad tech companies are trying to make “digital twins” a thing to enable sandbox testing and product development.
PROGRAMMATIC I/O 2021 - AdExchanger
WEBThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & PUBLISHERS need now.
MediaMath Owes $100+ Million To At Least 200 Companies
WEBJul 3, 2023 · MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs. When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. According to the filing, MediaMath has between $100 million and $500 million in liabilities. It has estimated assets of somewhere ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a …