Beverage Industry, Beverage Equipment, Drink Industry, Beverage …
WEBBrewers are increasing their efforts to build sustainable and responsible supply chains. Mondelēz prepares for ‘a frugal year’ in 2025, turns to collabs, pack sizes to spur growth. Lactose-free dairy: A look at labeling standards and recommendations. Functional beverage startup Yesly’s viral social media posts underscore big ad budgets ...
Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
WEBMar 25, 2021 · Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
Athletic Brewing Co: ‘Pioneering a (non-alcoholic) craft beer …
WEBAug 2, 2021 · A post shared by Athletic Brewing Co (@athleticbrewing) From its Stratford base, the company opened the first brewery and tap room fully devoted to the production of non-alcoholic craft beer in the US: encouraging people to come and sample the products and engage with the brand. In 2020 the company opened …
From Ribena to Lucozade: How Suntory blends Japanese and …
WEBSep 22, 2020 · Ribena has been in the UK for more than 75 years; while Lucozade was originally launched even earlier in 1927 (Lucozade and Ribena were previously owned by British pharmaceutical and healthcare giant GlaxoSmithKline, which sold the two brands to Suntory Beverage & Food for £1.35bn back in 2013.) …
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 · Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to …
New name & new branding: Nestlé Waters North America is now …
WEBApr 7, 2021 · US alcohol consumption shifts back towards the on-trade. Canpack to build US aluminum beverage can body manufacturing plant in Muncie. Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in …
Corona crowned the world’s most valuable beer brand
WEBJun 2, 2021 · Defying an unfortunate name association, Corona has come out on top as the world’s most valuable beer brand, according to Brand Finance’s 2021 rankings. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value.
Six consumer trends for beverage brands to target in 2021
WEBDec 21, 2020 · The idea of ’treating yourself’ after a bad week has had, let’s say, even more resonance in 2020. While of course there’s a need for people to exercise caution around drinking as a stress reliever or treat, we’ve definitely seen a number of brands reporting that consumers have been ’trading up’ and buying more …
Coca-Cola Starlight kicks off new series of flavors and experiences …
WEBFeb 21, 2022 · The launch is part of Coca-Cola Creations: a new project which developed under the Real Magic brand platform launched at the end of last year and which has the remit of ‘bringing a sense of intrigue and newness to a 136-year-old brand’.. The series will focus not just on new flavors but also the whole experience: seeking to ‘quench Gen Z’s thirst for discovery through a series of ...
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