Marketing-Interactive | The leading source of advertising, …
WEB4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
About Us | Marketing-Interactive
WEBJul 2, 2019 · Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand.
Most Recent | Marketing-Interactive
WEB3 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Why more leading brands are embracing change of mind policies
WEB2 days ago · Why more leading brands are embracing change of mind policies. Convenience, choice, comparability, and necessity – these are only some of the reasons why online shopping has taken off. The ...
News | Marketing-Interactive
WEB4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Introducing the AI-dience | Marketing-Interactive
WEBNov 14, 2023 · AI-dience modelling is powerful enough to work from user-supplied, first-party data without dependence on third-party data.
Is AI the new Boogeyman of marketing? - Marketing-Interactive
WEBNov 8, 2023 · Already, Generative AI and tools like ChatGPT are challenging the role of the dashboard and the function of data analytics to truly deliver timely, personalised engagements, actions and decisions.
Study: 97% of brands identify content creators as influencers
WEBJun 4, 2024 · As such, 97% of brands identify content creators as influencers, highlighting a shift away from traditional celebrities as influencers and a shift towards a new reality where anyone can become an ...
Media | Marketing-Interactive
WEBAug 28, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Analysis | Marketing-Interactive
WEBSep 10, 2024 · Ten airlines from Southeast Asia and Hong Kong were selected for the study, based on their volume of coverage in mainstream news and trade publications, as well as on social platforms. Marketing ...