Why the Lionsgate-Runway AI Films Deal Rightly Scares Creatives
Lionsgate partnered with AI vendor Runway to create AI-generated films using their film archives. The deal has sparked criticism, with concerns about replacing human creatives in film production. Lionsgate claims the AI model will augment, not displace, human creators in pre- and post-production processes.
Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...
Lionsgate Studios, its filmmakers, directors and other creative talent will use Runway’s suite of AI tools to augment their ...
Major Hollywood studio, Lionsgate Entertainment has signed a deal with AI company Runway AI, giving them access to its ...
The deal will see Runway train a new AI model on Lionsgate's film and TV library as the entertainment company uses the tech ...
You might not recognize Lionsgate by name, but you've certainly seen some of its biggest hits, which include movies like the ...
Just a day after Lionsgate announced its partnership with AI company Runway, UTA CEO Jeremy Zimmer called the deal ...
The press release emphasizes no less than three times that this partnership is meant to “augment” the work of filmmakers and ...
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