New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something else.

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's clubs and footwear starting this week at The Sentry.

Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner joins fellow PGA golfer Min Woo Lee, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, NHL athlete Connor Bedard, and professional tennis player Leylah Fernandez as Lululemon brand ambassadors.

It’s a Kapalua tradition, players revealing recently signed deals at the PGA Tour season opener, from equipment to apparel and footwear to other sponsors that suddenly show up via logo on hats, sleeves and bags come Jan. 1.