LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

Save $230: As of Jan. 8, LG 65-inch UT70 Series 4K UHD Smart TV is on sale for $369.99 at Best Buy, a $230 discount off its usual price of $599.99. With Xbox Game Pass Ultimate integration launching next month, it’s LG's must-have for gamers.

Microsoft is turning LG Smart TVs into Xbox screens via cloud gaming. The Xbox app on LG TVs allows streaming games from your Microsoft account. Game Pass Ultimate members can stream over 50 games they own on LG Smart TVs.

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

Those of you who own a recent LG smart TV or plan to buy a new one will soon have the Xbox app added to the operating system

Microsoft's push to deliver Xbox gaming without requiring users to purchase Xbox-specific hardware is set to continue later this year, with the company having now announced it's bringing Xbox Cloud Gaming to LG TVs in 2025.