There isn’t much stopping Taco Bell right now and certainly not a pressured macroeconomic environment that has impacted sales and traffic at most of its quick-service peers. The chain’s third quarter ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken ...

Taco Bell is offering a new menu with five previously discontinued items, including the Tostada and Gordita Supreme.

And fans are not happy. You might even say they have a beef with Major League Baseball and Taco Bell. The reason that the promotion is no more is because the popular fast-food joint and MLB broke up.

Taco Bell wants you to indulge in a Meximelt or a tostada before you fill up on Halloween candy on Thursday, Oct. 31. The Irvine-based chain will be launching a limited-time “Decades Menu” on ...

Taco Bell is reimagining its Crunchwrap Supreme. But it isn't doing it alone. On Wednesday, the fast food giant announced it's partnering with chefs Reuben Asaram, Jennifer Hwa Dobbertin ...

See Reuben Asaram's, Jennifer Hwa Dobbertin's and Lawrence "LT" Smith's recipes. Attention Taco Bell fans: Three emerging chefs are helping the fast food chain innovate on a fan favorite with bold ...

Taco Bell is the latest fast-food brand to bank on nostalgia, with a new limited-time menu featuring five fan-favorite items from the past. When the first Taco Bell restaurant opened in Downey ...