Mattel & Tokyopop Announce Publishing Partnership for Manga Style Graphic Novels
(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels® and Barbie® brands.