PHILADELPHIA — Eagles wide receiver A.J. Brown could start a book club with his teammates. Brown, who has received criticism for reading on the sidelines during the Eagles’ home playoff victory over the Green Bay Packers last Sunday, reads “Inner Excellence” by Jim Murphy during games to help him stay engaged.

NFL purists say he should not have been doing that. Here are some other things he could be doing, although "watch the game" is not on this list.

The shot of Brown reading his book went viral, especially as Brown was seen picking up the book in a game where he had just one reception for 10 yards. Brown was asked after the game if he was "frustrated" when he started reading, prompting him to call out the notion that he is regularly displeased during games.

A.J. Brown had a novel ideal to pass time on the bench during Philadelphia's wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually flipped through the pages of “Inner Excellence” by Jim Murphy.

After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.

This isn't changing the type of player Brown is. There will still be reading on the sidelines, as Brown has used the book to channel the mental aspects of the game. "None of that

Philadelphia Eagles star A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy overnight to the hottest seller on Amazon.

A.J. Brown was not on the practice field at Lincoln Financial Field on Wednesday as the Eagles began their on-field preparations for their divisional-round playoff game vs. the Los Angeles Rams. No, he didn’t play hooky and go to a Barnes & Noble.