While Amazon’s official Black Friday event will start on 21 November, the online giant has been releasing early deals, giving shoppers plenty of time to grab a bargain or two before the annual sale comes to a close on 2 December.

After spending several weeks in the shadows while the other big retailers duked it out for the early Black Friday announcement spotlight, Amazon finally announced dates for its end-of-November schedule on Nov. 13: Amazon's Black Friday event will start on Thursday, Nov. 21, and run through (Cyber) Monday, Dec. 2, with new deals dropping every day.

Amazon SG will likely begin dropping deals at least a week prior to the official Black Friday weekend. The official Black Friday weekend culminates in Cyber Monday on December 2, but we fully expect Amazon to keep the deals coming for a few days after,

Typically, the five days beginning Thanksgiving Day and ending Cyber Monday are some of the busiest shopping days of the year.

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier,