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The Failed McDonald's Burger That Was Dubbed The 'McFlopper'
In an attempt to appeal to a more mature audience, a 1996 ad campaign for this adults-only burger showed children being disgusted by the sight of the Arch Deluxe. After receiving backlash ...
Business Insider India3mon
McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...
Warc10mon
McDonald's Corporation: Arch Deluxe campaign
In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime entreé in order to compete) with the Arch Deluxe, a "grown-up" ...