Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which ...

The El Segundo, California-based toy maker said it has increased “efficiencies” with over $400 million in cost savings during ...

Come new year and Mattel has now unveiled a new Barbie and it will be the official Lunar New Year Barbie doll. After last ...

Wondering what to gift your little girl for the Lunar New Year 2025? Mattel has released the new Barbie Lunar New Year Doll ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only ...

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built ...

A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th ...