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Dell kills XPS brand

Hosted on MSN · 19h

Dell drops long-running XPS, Inspiron, and Latitude brands

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

PCGamesN · 19h

Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Android Authority · 19h

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Dell, ces

Hosted on MSN · 19h

Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

Dell’s ‘Unified Branding’ Is Completely Confusing

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the Dell Pro Max is about high-end performance.

Liliputing · 19h

Dell introduces new PC branding: Meet the Dell, Dell Pro, and Dell Pro Max laptops

Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is starting with two models: the Dell Plus 14 and Dell Plus 16, and I got a chance to take a closer look at the smaller model.

PCMag on MSN19h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

5h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

19hon MSN

Dell ‘just tore down 40 years of sub-brands’ with its new line of devices

Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...

1d

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...

Hosted on MSN19h

Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

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