The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

Brian Nowak, an analyst from Morgan Stanley, maintained the Hold rating on Pinterest (PINS – Research Report). The associated price ...

A FEMA staff member was fired for instructing disaster response teams in Florida to avoid homes displaying pro-Trump signs ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

he laughed. "Are you kidding me? Ad after ad after ad!" Erica Franklin Fowler, co-director of the Wesleyan Media Project, which tracks campaign advertising, and co-author of "Political Advertising in ...

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Women’s rights campaigners accuse the retailer of ‘dehumanising all young women’ and kowtowing to transgender ideology ...