Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Improving the mobile ordering experience at Starbucks is high on Brian Niccol’s to-do list as he takes the CEO reins at the ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...