In a press release, Rolls-Royce explained that the £300 million investment in its Goodwood facilities to expand EV production came from two important factors: growing demand for

Rolls-Royce Motor Cars has announced an investment exceeding £300 million to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience.

Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.

Rolls-Royce ’s all-electric future is coming into clearer view after the luxury British brand announced its second EV will arrive this year. The news came as Rolls-Royce revealed £300m investment into its manufacturing facility at Goodwood.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

The investment is over three times more than the company spent to build the current West Sussex plant. On the heels of its third-highest sales year in 2024 (its best was in 2023), Rolls-Royce is adding about 448,

BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.