Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts?

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social. The report was based on data from a survey conducted ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...