The Arizona Bowl, now officially titled The Snoop Dogg Arizona Bowl Presented By Gin and Juice by Dre and Snoop, made history on Dec. 28

Snoop Dogg took over the field at Tucson’s Arizona Stadium over the weekend, taking on the roles of sponsor, host, announcer, and bandleader during a special event dubbed the ‘Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.

Rapper and entertainer Snoop Dogg thrilled football and music fans at Saturday's Snoop Dogg Arizona Bowl at Arizona Stadium.

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Colorado State gave up touchdowns on the first three drives of the second half to let Miami (OH) run away with the Snoop Dogg Arizona Bowl.

Saturday's bowl game in Tucson has a new name and new sponsor this year: The Snoop Dogg Arizona Bowl, sponsored by Gin and Juice.

Legendary rapper Snoop Dogg took his college bowl game hosting duties very seriously on Saturday. We're in a world now where bowl games feature Pop-Tarts mascots, so it's no surprise that

Here's what you need to know about why Snoop Dogg has his own bowl, as Colorado State and Miami (OH) meet up Saturday in the Snoop Dogg Arizona Bowl:

Snoop Dogg also has been involved in football for years; as a youth coach, guest analyst, with his own Snoop League for inner city youth in Southern California. He followed Jimmy

Snoop Dogg got to interview Miami (OH) head coach Chuck Martin during the Arizona Bowl on Saturday. Snoop Dogg, who is sponsoring the game, got to interview Martin at halftime. He also conducted the halftime performance of the Miami (OH) and Colorado state bands.