Authenticity & Diverse Audiences: Indie Publishers Showcase Advertising Opportunities At Independents Day Event
As the media landscape becomes increasingly dominated by big media players and large platforms like TikTok and Meta, ...
Publicis Groupe Bolsters Commerce Media Offering With Mars United Acquisition
Publicis Groupe has acquired one of the largest independent commerce marketing companies, Mars United Commerce, for an ...
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Mamamia Upfront Reveal “Exciting” Future With Gen Z Plan But Questions Remain Around Content Planning Tool
Mamamia upfronts earlier this week in Sydney was a surprisingly big hit with media buyers thanks to a slick, snappy show in a ...
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Outside Adland: Andy Rovenko Of DDB’s Pandemic-Inspired Photography Odyssey
In this edition of Outside Adland, Andy Rovenko, born in Ukraine but moved to Australia in the early noughties and now a ...
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TV Ad Showdown: Harris & Trump Pour Millions Into Media Blitz
As the 2024 presidential election enters its final phase, the financial strategies of both campaigns offer a clear view of where the real battleground lies: in media spending. A glance at federal ...