Nielsen CEO Tells Clients Paramount Seeks 'Nearly 50%' Price Cut …
9 hours ago · The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words.. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price …
8 hours ago · Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...
Paramount-Nielsen standoff: Karthik Rao, media buyers react
1 day ago · Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set.
The Paramount-Nielsen negotiations are at an impasse - Forbes
Nov 6, 2024 · CBS via Getty Images. The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties ...
Paramount Demanding A 50% Nielsen Price Reduction: Sources
17 hours ago · Paramount Global is looking for a 50% reduction in the price for Nielsen measurement services -- a deal the measurement company says is “unsustainable,” according to a letter written to ...
Paramount Close to Dropping Nielsen TV Ratings in Contract …
Sep 26, 2024 · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two...
Why Paramount Permanently Dropping Nielsen Is Easier Said …
Oct 15, 2024 · The odds of the media giant walking away from Nielsen for VideoAmp are “slim to none,” experts tell TheWrap.
'Yellowstone' Ratings: Season 5 Part 2 Scores Biggest ... - Variety
2 days ago · According to Nielsen data, the initial airing of the premiere drew 5.4 million viewers on CBS alone, while it hit 5.85 million on Paramount Network. When adding up the other broadcasts and encores ...
Paramount’s TV Ratings Partnership With Nielsen Expires Over …
Oct 1, 2024 · The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS.
Paramount, Nielsen fail to reach new ratings contract - Axios
Oct 1, 2024 · Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings, especially for live events.