Econsultancy - learning for growth
Our on-demand learning platform helps individuals, teams and organisations to reach their goals as quickly as possible. With over 330 on-demand lessons in marketing, ecommerce, customer experience and data analytics, your team can upskill right away. Scale up with blended learning at on demand prices, with our exclusive fast track courses.
Econsultancy Articles - Digital Marketing & Ecommerce
Specsavers’ head of marketing excellence on their strategic approach to L&D. At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?”. The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies in mapping learning back to strategy, and eking out time to ...
About Us - Econsultancy
marketing and ecommerce learning. Econsultancy is the go-to marketing and ecommerce upskilling provider for large, global organisations. With expert-led learning programmes that have a measurable, meaningful impact, we help enterprise businesses achieve their growth ambitions. Delivering best practice expertise since 1999, we’ve been at the ...
Digital, Marketing and Ecommerce Reports | Econsultancy
Measuring and Driving Digital Marketing Effectiveness. Being able to measure how well a company’s marketing is performing towards meeting goals and driving growth is essential. This best practice report looks at the impact that the end of third-party cookies and increasing regulation is having on marketing measurement.
Digital Marketing and Ecommerce Best Practice Guides
Econsultancy’s collection of practical reports, webinars and case studies cover all the core elements of digital marketing and ecommerce best practice. Explore all Econsultancy's Best Practice Guides on our topic pages. How-to reports authored by industry experts and practitioners, covering strategy, planning and execution in digital ...
Ecommerce Research, Best Practice, Trends | Econsultancy
Nov 7, 2024 · Ecommerce Quarterly: Q1 2024. A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns. View more.
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Artificial Intelligence (AI) and Digital Marketing | Econsultancy
Oct 22, 2024 · AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods. The latest Artificial Intelligence (AI) best practice, briefings, case studies, statistics, trends, training and ...
Digital Transformation - Econsultancy
Oct 11, 2024 · Digital Transformation and the Role of Data. A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
Customer Experience Best Practice, Trends, Case Studies
Oct 28, 2024 · This quick guide provides businesses with a starting point for putting their CX strategy into action, looking at the principles, techniques and metrics behind the delivery of exceptional customer experiences. The latest customer experience best practice, trends, market data, news, case studies, training and more from Econsultancy.